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President Donald Trump’s proposed 50% tariff on Brazilian imports is bad news for coffee drinkers.

Brazil, the largest U.S. supplier of green coffee beans, accounts for about a third of the country’s total supply, according to data from the U.S. Department of Agriculture.

Coffee beans need to grow in a warm, tropical climate, making Hawaii and Puerto Rico the only suitable places in the United States to farm the crop. But, as the world’s top consumer of coffee, the U.S. requires a massive supply to stay caffeinated. Mintel estimates that the U.S. coffee market reached $19.75 billion last year.

The increase in trade duties could leave consumers with even higher costs after several years of soaring coffee prices. Inflation-weary consumers have seen prices for lattes and cold brew climb as droughts and frost hit the global coffee supply, particularly in Brazil. Earlier this year, coffee bean futures hit all-time highs. They rose 1% on Thursday, although still well below the record set in February.

To be sure, there’s still time for Brazil to strike a deal with the White House before the tariffs go into effect on Aug. 1. Plus, food and beverage makers are hoping that the Trump administration will grant exemptions for key commodities. U.S. Department of Agriculture Secretary Brooke Rollins said in an interview in late June that the White House is considering exemptions for produce that can’t be grown in the U.S. — including coffee.

But if that doesn’t happen, coffee companies like Folgers owner J.M. Smucker, Keurig Dr Pepper, Starbucks and Dutch Bros will face much higher costs for the commodity. Giuseppe Lavazza, chair of Italian roaster Lavazza, said on Bloomberg TV on Thursday morning that the latest tariff could mean “a lot of inflation” for the coffee industry.

Roasters will try to mitigate the impact of the higher tariff, but it won’t be easy.

“Every company is always trying to eke out the next efficiency, to dial into their operations or find the way to minimize inflationary pressures, but a 50% tariff on a commodity that fundamentally is not available in the U.S. — you can’t really do much with that,” Tom Madrecki, vice president of supply chain and logistics for the Consumer Brands Association, a trade group that represents the consumer packaged goods industry.

One mitigation tactic could be to import beans from countries other than Brazil, but companies will likely still be paying more for the commodity.

“A characteristic of tariffs, especially when you have tariffs on multiple countries at once, is that not just the inbound cost rises. It allows the pricing floor to also rise,” Madrecki said. “If you have cheaper coffee in a country different than Brazil, you’re not inclined to sell it at a 30% lower cost. You’re going to try to bump your coffee up a bit more, too.”

At-home coffee brands, like JM Smucker’s Dunkin’ and Kraft Heinz’s Maxwell House, have already been hiking their prices this year in response to spiking commodity costs. More price increases could be on the way for consumers, although retailers may push back.

Keurig Dr Pepper would consider additional price hikes in the latter half of the year to mitigate the impact of tariffs, CEO Tim Cofer said in late April, after Trump introduced his initial round of so-called reciprocal duties.

And Smuckers warned investors on its quarterly conference call in early June that tariffs on coffee were weighing on its profits. Coffee accounts for roughly a third of the company’s revenue.

“Green coffee is an unavailable natural resource that cannot be grown in the continental United States due to its reliance on a tropical climate,” Smuckers CEO Mark Smucker said. “We currently purchase approximately 500 million pounds of green coffee annually, with the majority coming from Brazil and Vietnam, the two largest coffee-producing countries.”

Vietnam, which announced a tentative trade deal with the White House earlier this month, supplies about 8% of the U.S.’s green coffee beans. Under the agreement, the U.S. will impose a 20% duty on Vietnamese imports.

Consumers who prefer a caramel macchiato from Starbucks for their caffeine hit will likely see a more muted impact on their wallets.

After several quarters of sluggish U.S. sales, Starbucks CEO Brian Niccol said in late 2024 that the company wouldn’t raise prices in 2025, in the hopes of winning back customers who had complained about how expensive its drinks had gotten. While it waits for its turnaround to take hold, Starbucks might choose to swallow the higher coffee costs.

The coffee giant also benefits from its diversity — both in suppliers and the breadth of its menu, which now includes the popular Refreshers line. Starbucks imports its coffee from 30 different countries, and roughly 10% of its cost of goods sold in North America comes from coffee.

The new trade duty could mean a 0.5% increase in Starbucks’ North American cost of goods sold, assuming about 22% of its beans come from Brazil, TD Cowen analyst Andrew Charles wrote in a note to clients on Thursday. Starbucks’ packaged drinks, which are distributed by Nestle, could see their cost of goods sold increase 3.5%. Altogether, that represents a 5-cent drag on annual earnings per share, according to Charles.

For rival Dutch Bros, higher coffee costs also wouldn’t hurt its bottom line much. Coffee accounts for less than a tenth of the drive-thru coffee chain’s cost of goods sold. Assuming that Dutch Bros sources more than half of its coffee from Brazil, its cost of goods sold would rise just 1.3%, according to Charles’ estimates.

This post appeared first on NBC NEWS

When sector performance shifts gears from one day to the next, it’s best to be prepared with a handful of stocks from the each of the sectors. 

In this hands-on video, David Keller, CMT, highlights his criteria for picking the top stocks in 10 of the 11 S&P sectors

Discover the importance of trends, moving averages in the right order, breakouts above resistance levels, relative strength, and many other conditions that make a stock a powerful candidate in each sector. You’ll also learn how to add annotations to your charts, set alerts, and identify potential breakout points. 

Whether you’re looking to diversify or line up your next investment, this video gives you a sector-by-sector playbook that you can put to work today. So, jump in now and get ahead of the next sector rotation. 

The video premiered on July 9, 2025. Watch on StockCharts’ dedicated David Keller page!

Previously recorded videos from Dave are available at this link.

After months of whiplash sector swings, the market may finally be showing signs of settling down. 

In this video, Julius de Kempenaer uses Relative Rotation Graphs (RRG) to analyze asset class rotation at a high level and then dives into sectors and factors. Julius highlights the rotation into cryptocurrencies and the S&P 500, followed by an analysis of the S&P sectors that are driving the market’s move higher. He then analyzes factors — growth, value, and size. 

Discover where capital is shifting now, which sectors are powering the broad index advance, and which factors are displaying or hinting at fresh leadership. You might find a few surprises.

If you’re hunting for the next move or want a clear road map of the stock market’s rotation story, this video is your cheat sheet. 

The video was originally published on July 9, 2025. Watch it on our dedicated page for Julius.

Past videos from Julius can be found here.

#StayAlert, -Julius

A good trade starts with a well-timed entry and a confident exit. But that’s easier said than done. 

In this video, Joe Rabil of Rabil Stock Research reveals his go-to two-timeframe setup he uses to gain an edge in his entry and exit timings and reduce his investment risks. 

Joe shows you how he spots the big trends on a higher timeframe chart and then drops to a shorter timeframe chart to pinpoint his entries and exits. Watch him dissect the S&P sectors, overall market, and specific symbols using the multiple timeframe approach. Follow along and come up with a systematic method that can help you gain more confidence in your investment decisions.  

The video premiered on July 2, 2025. Click this link to watch on Joe’s dedicated page. 

Archived videos from Joe are available at this link. Send symbol requests to stocktalk@stockcharts.com; you can also submit a request in the comments section below the video on YouTube. Symbol Requests can be sent in throughout the week prior to the next show.

For those who focus on sector rotation, whether to adjust portfolio weightings or invest directly in sector indexes, you’re probably wondering: Amid the current “risk-on” sentiment, even with ongoing economic and geopolitical uncertainties, can seasonality help you better anticipate shifts in sector performance?

Current Sector Performance Relative to SPY

To find out, let’s first look at how sectors are performing relative to the SPDR S&P 500 ETF (SPY), our S&P 500 proxy. The StockCharts Market Summary Mini Charts tab in the US Sectors panel shows you sector ETF performance and its relative performance against SPY.

FIGURE 1. MARKET SUMMARY US SECTORS PANEL. The new micro charts feature provides a chart of each sector’s ETF plus its relative performance against SPY, allowing you to gauge a sector’s strength against the broader market.

Looking at each sector chart over a three-month time frame, only two sectors are outperforming relative to SPY:

  1. Technology Select Sector SPDR Fund (XLK): Currently outperforming SPY by 13.85%.
  2. Industrial Select Sector SPDR Fund (XLI): Outpacing SPY by a modest 2.53%.

Spotlight on Technology and Industrials: Leading Sectors in a Risk-On Market

As a side note, Technology and Industrials are two sectors that align with the risk-on narrative. This suggests that the market is currently favoring higher-beta stocks (as XLK’s performance reflects) over safer sectors and that demand for industrial goods is generally rising, a sign investors expect the economy to strengthen.

Understanding Sector Seasonality: What History Tells Us

Now, let’s turn to seasonality. In this context, seasonality refers to the tendency for certain sectors to perform better during specific periods and worse during others. While past performance never guarantees future results, it can help you anticipate how a sector might behave based on historical tendencies, not certainties. 

So, what might the seasonality charts suggest about XLK and XLI in the coming months?.

XLK Seasonality Trends: Tech Sector’s Strongest Months

Take a look at XLK’s 10-year seasonality chart.

FIGURE 2. 10-YEAR SEASONALITY CHART OF XLK. While September appears to be tech’s only bearish month from a seasonality perspective, its strongest months are November and July. 

Over 10 years, July has been XLK’s second strongest month, with positive closes 90% of the time and an average monthly return of 4%. The most profitable month is November, with an 89% positive close rate and a 5% average monthly return. August isn’t bad, but July is exceptionally strong and reflects its current overall performance.

XLI Seasonality Patterns: When Industrials Tend to Outperform

Switching over to a seasonality chart of XLI, we get a similar picture.

FIGURE 3. 10-YEAR SEASONALITY CHART OF XLI. July is XLI’s strongest month for positive closes, and November is its strongest month for average seasonal returns.

This pattern is pretty exceptional: over the last 10 years, XLI has posted a historical 100% positive close rate in July, with an average return of 3.5%. The strongest returns, however, tend to occur in November, which shows an 89% positive close rate and an average return of 6.5%. The months in between are relatively unremarkable, making July and November stand out significantly. 

Technical Analysis of XLK and XLI

Will July be another up-month for XLK and XLI? Starting with XLK, let’s switch over to a six-month daily chart.

FIGURE 4. DAILY CHART OF XLK. Tech’s upward trajectory is now in overbought territory, yet there’s little sign of slowing.

XLK is at an all-time high, and there’s no clear indication that it’s pulling back just yet. 

Meanwhile, the Relative Strength Index (RSI) is suggesting that XLK has been occupying overbought territory since late June. However, bear in mind that an RSI reading at this level can sustain itself for an extended period. And if you look at the On Balance Volume (OBV) indicator, it suggests that the buying pressure trend is still rising with no signs of slowing down.

Actionable Tip: Remember, July is one of XLK’s historically strong seasonal months. 

  • But if it does pull back soon, you might expect a bounce near $242.50, which is an area marked by a series of historical swing highs. 
  • Notice how the ZigZag line highlights these key swing points. 
  • Other areas of support sit around $235, its most recent swing low, and $225, the level of its most recent swing low.

Now let’s turn to the daily chart of XLI.

FIGURE 5. DAILY CHART OF XLI. Industrials are also surging, although buying pressure may be starting to decline.

Similar to the previous chart, XLI shows a move higher that places it well into all-time high territory. July is also an exceptionally strong month for XLI, but does it have enough fuel to return the seasonal 3.5% that it typically averages this month?

The RSI signals that XLI may be overbought, which, again, can remain there for some time, while the OBV suggests that buying pressure may be easing into a pullback. However, price continues its upward trajectory.

Actionable Tip: If XLI dips, the pullback may be shallow, potentially bouncing near $145, its most recent swing high. A more substantial support level lies around $141, where multiple swing lows have formed. If XLI drops below $141, you can expect further downside movement.

At the Close

While no strategy can guarantee success, combining seasonality insights with price action can help improve your market timing. Keep an eye on support levels as well as momentum and volume. Remember that the strongest months for XLK and XLI tend to be July (the current month) and November. You can add XLK and XLI to your ChartLists and keep an eye on them, especially in the months ahead. 

However, the big takeaway here is to consider using seasonality charts alongside the various tools in the Market Summary, whether you’re considering an individual stock, index (sector or industry), or other asset classes, like commodities and monetary metals. While price action can help you nail down specific market opportunities, seasonality charts can help contextualize current price action and anticipate potential future market scenarios.


Disclaimer: This blog is for educational purposes only and should not be construed as financial advice. The ideas and strategies should never be used without first assessing your own personal and financial situation, or without consulting a financial professional.

Amazon is extending its annual Prime Day sales and offering new membership perks to Gen Z shoppers amid tariff-related price worries and possibly some consumer boredom with an event marking its 11th year.

For the first time, Seattle-based Amazon is holding the now-misnamed Prime Day over four days. The e-commerce giant’s promised blitz of summer deals for Prime members started at 3:01 a.m. Eastern time on Tuesday and ends early Friday.

Amazon launched Prime Day in 2015 and expanded it to two days in 2019. The company said this year’s longer version would have deals dropping as often as every 5 minutes during certain periods.

Prime members ages 18-24, who pay $7.49 per month instead of the $14.99 that older customers not eligible for discounted rates pay for free shipping and other benefits, will receive 5% cash back on their purchases for a limited time.

Amazon executives declined to comment on the potential impact of tariffs on Prime Day deals. The event is taking place two and a half months after an online news report sparked speculation that Amazon planned to display added tariff costs next to product prices on its website.

White House Press Secretary Karoline Leavitt denounced the purported change as a “hostile and political act” before Amazon clarified the idea had been floated for its low-cost Haul storefront but never approved.

Amazon’s past success with using Prime Day to drive sales and attract new members spurred other major retail chains to schedule competing sales in July. Best Buy, Target and Walmart are repeating the practice this year.

Like Amazon, Walmart is adding two more days to its promotional period, which starts Tuesday and runs through July 13. The nation’s largest retailer is making its summer deals available in stores as well as online for the first time.

Here’s what to expect:

Amazon expanded Prime Day this year because shoppers “wanted more time to shop and save,” Amazon Prime Vice President Jamil Ghani recently told The Associated Press.

Analysts are unsure the extra days will translate into more purchases given that renewed inflation worries and potential price increases from tariffs may make consumers less willing to spend. Amazon doesn’t disclose Prime Day sales figures but said last year that the event achieved record global sales.

Adobe Digital Insights predicts that the sales event will drive $23.8 billion in overall online spending from July 8 to July 11, 28.4% more than the similar period last year. In 2024 and 2023, online sales increased 11% and 6.1% during the comparable four days of July.

Vivek Pandya, lead analyst at Adobe Digital Insights, noted that Amazon’s move to stretch the sales event to four days is a big opportunity to “really amplify and accelerate the spending velocity.”

Caila Schwartz, director of consumer insights and strategy at software company Salesforce, noted that July sales in general have lost some momentum in recent years. Amazon is not a Salesforce Commerce Cloud customer, so the business software company doesn’t have access to the online giant’s e-commerce sales and so is not privy to Prime Day figures.

“What we saw last year was that (shoppers) bought and then they were done, ” Schwartz said. “We know that the consumer is still really cautious. So it’s likely we could see a similar pattern where they come out early, they’re ready to buy and then they take a step back.”

Amazon executives reported in May that the company and many of its third-party sellers tried to beat big import tax bills by stocking up on foreign goods before President Donald Trump’s tariffs took effect. And because of that move, a fair number of third-party sellers hadn’t changed their pricing at that time, Amazon said.

Adobe Digital Insights’ Pandya expects discounts to remain on par with last year and for other U.S. retail companies to mark 10% to 24% off the manufacturers’ suggested retail price between Tuesday and Friday.

Salesforce’s Schwartz said she’s noticed retailers becoming more precise with their discounts, such as offering promotion codes that apply to selected products instead of their entire websites.

Amazon Prime and other July sales have historically helped jump-start back-to-school spending and encouraged advance planners to buy other seasonal merchandise earlier. Analysts said they expected U.S. consumers to make purchases this week out of fear that tariffs will make items more expensive later.

Brett Rose, CEO of United National Consumer Supplies, a wholesale distributor of overstocked goods like toys and beauty products, thinks shoppers will go for items like beauty essentials.

“They’re going to buy more everyday items,” he said.

As in past years, Amazon offered early deals leading up to Prime Day. For the big event, Amazon said it would have special discounts on Alexa-enabled products like Echo, Fire TV and Fire tablets.

Walmart said its July sale would include a 32-inch Samsung smart monitor priced at $199 instead of $299.99; and $50 off a 50-Inch Vizio Smart TV with a standard retail price of $298.00. Target said it was maintaining its 2024 prices on key back-to-school items, including a $5 backpack and a selection of 20 school supplies totaling less than $20.

Independent businesses that sell goods through Amazon account for more than 60% of the company’s retail sales. Some third-party sellers are expected to sit out Prime Day and not offer discounts to preserve their profit margins during the ongoing tariff uncertainty, analysts said.

Rose, of United National Consumer Supplies, said he spoke with third-party sellers who said they would rather take a sales hit this week than use up a lot of their pre-tariffs inventory now and risk seeing their profit margins suffer later.

However, some independent businesses that market their products on Amazon are looking to Prime Day to make a dent in the inventory they built up earlier in the year to avoid tariffs.

Home fragrance company Outdoor Fellow, which makes about 30% of its sales through Amazon’s marketplace, gets most of its candle lids, labels, jars, reed diffusers and other items from China, founder Patrick Jones said. Fearing high costs from tariffs, Jones stocked up at the beginning of the year, roughly doubling his inventory.

For Prime Day, he plans to offer bigger discounts, such as 32% off the price of a candle normally priced at $34, Jones said.

“All the product that we have on Amazon right now is still from the inventory that we got before the tariffs went into effect,” he said. “So we’re still able to offer the discount that we’re planning on doing.”

Jones said he was waiting to find out if the order he placed in June will incur large customs duties when the goods arrive from China in a few weeks.

This post appeared first on NBC NEWS

Just when we thought tariff talk had gone quiet, it’s back on center stage. With the reciprocal tariff deadline landing this Wednesday, President Trump has mailed out notices that new duties will kick in on August 1. Countries such as Japan, South Korea, Malaysia, and Kazakhstan face a 25% levy, while a few others may see steeper rates.  

Wall Street didn’t take the news well. On Monday, the S&P 500 ($SPX) closed lower by 0.79%.  

Before the July 4 long weekend, the S&P 500 and Nasdaq Composite ($COMPQ) notched fresh record highs, buoyed by solid jobs data. But like migratory birds, tariffs circled back on Monday and pushed stocks lower almost across the board.  

Monday’s performance can be encapsulated by the StockCharts MarketCarpets screenshot below. It was pretty much red except for a few lonely green squares. 

FIGURE 1. STOCK MARKET’S PERFORMANCE ON MONDAY, JULY 7. Besides a few lonely green squares, the screen lit up red. Image source: StockCharts.com. For educational purposes.

Why Pullbacks Can Be Your Friend

Stock market pullbacks aren’t all bad. They give investors and traders a chance to go bargain hunting. A handy tool is the Market Movers panel in your StockCharts Dashboard. Check the “S&P 500 % Down” category to spot the 10 stocks in the index that had the largest % loss for the trading day. Then view the charts and see if any deserve a place in your ChartLists.

Two names that caught my eye: 

  1. Tesla, Inc. (TSLA)
  2. ON Semiconductor Corp. (ON) 

FIGURE 2. MARKET MOVERS PANEL FROM MONDAY, JULY 7. From this list, two stocks worth considering as “buy the dip” opportunities are TSLA and ON. Image source: StockCharts.com. For educational purposes.

Tesla, Inc. (TSLA): Sitting on the Fence

While it’s clear that politics helped knock TSLA down, the chart tells a fuller story. 

From the daily chart of TSLA below, it’s clear that the stock has seen some erratic movement recently. 

FIGURE 3. DAILY CHART OF TSLA’S STOCK PRICE. TSLA’s stock price has danced above and below its 200-day simple moving average, and momentum is relatively weak. Chart source: StockCharts.com. For educational purposes.

Since April, TSLA’s stock price looked like it was recovering after it broke out above its 200-day simple moving average (SMA). However, in early June it dipped below it and then went above it, and is now back below it. The June 23 high was below the end of May high. The relative strength index (RSI) and percentage price oscillator (PPO) indicate weakening momentum. The big question is where is TSLA going to find support? 

Watch three support levels on your chart. TSLA’s stock price has moved above the first support level. Look for momentum to pick up to confirm the upside move. If TSLA’s stock price doesn’t hold at this level and falls further towards the $270 or $220 levels, similar conditions would apply. However, a significant fall in price would weaken momentum significantly and would need stronger evidence to consider going long. 

ON Semiconductor (ON): Stalling at Resistance

ON has lagged its chip-making peers. Over the past year, ON Semiconductor has underperformed the VanEck Semiconductor ETF (SMH). ON supplies chips to automakers and manufacturers, so its fortunes rise and fall with car demand. 

The daily chart of ON below shows that since early April the stock price has recovered with a series of higher highs and higher lows. It is now facing resistance of its 200-day SMA, a resistance area that coincides with the February high and the early January gap down. Momentum looks like it’s rising as indicated by the slight rise in RSI and a potential bullish crossover in the PPO. 

FIGURE 4. DAILY CHART OF ON SEMICONDUCTOR. Since early April, ON has printed higher highs and higher lows. The stock price is now hovering around its 200-day SMA, and momentum seems to be gaining a little strength. Chart source: StockCharts.com. For educational purposes.

I would look for ON to clear $58 on strong volume and improving momentum before opening a long position.  

Closing Position

  • Add price alerts in StockCharts at each support level (for TSLA) or resistance level (for ON).
  • When an alert triggers, re-evaluate the chart to confirm if momentum is strong enough for a price reversal and upside follow-through. 

A short-term investment could be a better choice for TSLA since its price performance is correlated to Elon Musk’s involvement with the company. 

ON could be a steadier, longer-term investment if the stock price breaks above resistance. 

No matter what, decide in advance where you’ll place your stops. Then stick to your plan because discipline always wins.


Disclaimer: This blog is for educational purposes only and should not be construed as financial advice. The ideas and strategies should never be used without first assessing your own personal and financial situation, or without consulting a financial professional.

Waymo announced Tuesday that it is offering accounts for teens ages 14 to 17, starting in Phoenix.

The Alphabet-owned company said that, beginning Tuesday, parents in Phoenix can use their Waymo accounts “to invite their teen into the program, pairing them together.” Once their account is activated, teens can hail fully autonomous rides.

Previously, users were required to be at least 18 years old to sign up for a Waymo account, but the age range expansion comes as the company seeks to increase ridership amid a broader expansion of its ride-hailing service across U.S. cities. Alphabet has also been under pressure to monetize AI products amid increased competition and economic headwinds.

Waymo said it will offer “specially-trained Rider Support agents” during rides hailed by teens and loop in parents if needed. Teens can also share their trip status with their parents for real-time updates on their progress, and parents receive all ride receipts.

Teen accounts are initially only being offered to riders in the metro Phoenix area. Teen accounts will expand to more markets outside California where the Waymo app is available in the future, a spokesperson said.

Waymo’s expansion to teens follows a similar move by Uber, which launched teen accounts in 2023. Waymo, which has partnerships with Uber in multiple markets, said it “may consider enabling access for teens through our network partners in the future.”

Already, Waymo provides more than 250,000 paid trips each week across Phoenix, the San Francisco Bay Area, Los Angeles, Atlanta, and Austin, Texas, and the company is preparing to bring autonomous rides to Miami and Washington, D.C., in 2026.

In June, Waymo announced that it plans to manually drive vehicles in New York, marking the first step toward potentially cracking the largest U.S. city. Waymo said it applied for a permit with the New York City Department of Transportation to operate autonomously with a trained specialist behind the wheel in Manhattan.

This post appeared first on NBC NEWS

Boeing delivered 60 airplanes last month, the most since December 2023, as the plane maker seeks to raise production of its bestselling 737 Max jets after a series of manufacturing and safety problems.

The tally was the highest since before a door plug from one of its new 737 Max 9 planes blew out midair in January 2024, sparking a new crisis for the company and slowing production and deliveries of aircraft. Of the monthly total, 42 were 737 Maxes, going to customers including Southwest Airlines, Alaska Airlines and United Airlines.

CEO Kelly Ortberg, who took the top job at Boeing last August, has said the company has made progress in improving production rates and quality on its factory lines.

For the three months ended June 30, Boeing handed over 150 airplanes, its best second quarter since 2018, before two crashes of Max planes five months apart grounded the jets and sparked a multiyear crisis at the top U.S. exporter. That was also the last year Boeing posted an annual profit. Its problems also gave rival Airbus a bigger lead over Boeing.

Boeing this spring had been producing about 38 Max aircraft a month and will need Federal Aviation Administration approval to go above that limit, which the agency set after the door plug accident. Ortberg said at a Bernstein investor conference in late May that he’s confident that the company could increase production to 42 of the jets a month.

The company booked 116 gross orders in June, or 70 net orders when including cancellations and accounting adjustments. Boeing often removes or adds orders to its backlog for a variety of reasons including customers’ financial health.

Boeing’s backlog stood at 5,953 as of June 30.

The manufacturer is set to report second-quarter financial results on July 29, when investors will be focused on Ortberg’s plan to increase production and aircraft deliveries.

This post appeared first on NBC NEWS

The past week has been relatively stable in terms of sector rankings, with no new entrants or exits from the top five. However, we’re seeing some interesting shifts within the rankings that warrant closer examination. Let’s dive into the details and see what the Relative Rotation Graphs (RRGs) are telling us about the current market dynamics.

Sector Rankings Shuffle

The top three sectors, technology, industrials, and communication services, remain firmly entrenched in their positions. But the real action is happening just below them. Financials climbed to the number four spot, consequently pushing utilities down to fifth place. This shift is significant, as it indicates a move towards more cyclical sectors in the top rankings.

These changes suggest a potential shift towards more economically sensitive and offensive sectors, which supports a bullish scenario or at least a move away from defensive positioning.

  1. (1) Technology – (XLK)
  2. (2) Industrials – (XLI)
  3. (3) Communication Services – (XLC)
  4. (5) Financials – (XLF)*
  5. (4) Utilities – (XLU)*
  6. (8) Materials – (XLB)*
  7. (7) Consumer Staples – (XLP)
  8. (6) Real-Estate – (XLRE)*
  9. (10) Consumer Discretionary – (XLY)*
  10. (9) Energy – (XLE)*
  11. (11) Healthcare – (XLV)

Weekly RRG

The weekly Relative Rotation Graph continues to show strength in the technology sector within the leading quadrant. Industrials is also maintaining its position in the leading quadrant, with a very short tail, indicating a consistent relative uptrend.

Communication services, financials, and utilities are currently in the weakening quadrant. However, communication services have rebounded and appear to be making their way back towards the leading quadrant again.

Financials and utilities, on the other hand, are showing negative headings, with utilities displaying the weakest momentum (longest tail).

Daily RRG

Switching to the daily RRG, we get a more granular view of recent sector movements:

  • Technology remains the strongest sector, with a high RS ratio and a short tail
  • Communication services are rotating at a slightly negative heading but still within the leading quadrant
  • Financials and industrials are showing promise in the improving quadrant
  • Utilities continues to rotate within the lagging quadrant, confirming its weakness

The positioning of these sectors, particularly the strength of technology and improvements in financials and industrials, suggests a shift towards more cyclical and less defensive sectors in the market.

Technology

Tech continues its rally after breaking above the $240 resistance area. The raw RS line is also climbing, having broken out of its falling channel. This sector remains the market leader and shows no signs of slowing down.

Industrials

The industrial sector has cleared its overhead resistance and is pushing higher. Its RS line is putting in new highs, reflecting strong relative performance. The RRG lines remain in the leading quadrant and may be turning up again, a bullish sign.

Communication Services

Comms have broken above their resistance around 105. While still at the lower boundary of its rising RS channel, it’s starting to pick up steam. Both RRG lines are climbing, with RS momentum approaching the 100 level. A cross above that level would put it back in the leading quadrant.

Financials

Financials broke through overhead resistance last week, which is a significant positive development. It’s now above both horizontal resistance and its former support line. The relative strength line needs some work, but with the current price breakout, improvement seems likely in the near future.

Utilities

The weak link in the top five, utilities, remains range-bound. It’s still above support, but not by much. With the broader market rising, utilities’ sideways movement is causing its RS line to drop. The RRG lines are rolling over, and we may soon see this sector rotate into the lagging quadrant on the weekly RRG.

Portfolio Performance Update

I must admit, our portfolio is still underperforming. The current drawdown is a little over 8%, which isn’t ideal. However, this is the nature of trend-following strategies. We’re sticking with our approach through this period of underperformance, confident that historical results support our patience.

If market trends continue as they are, we should see more offensive sectors rotate into the top five. This shift, in turn, should help us overcome the current drawdown and eventually bring us ahead of the S&P again.

Remember, investing is a marathon, not a sprint. Periods of underperformance are normal and to be expected. The key is to stay disciplined and trust in your strategy.

#StayAlert and have a great week. –Julius